Recent work

Problems solved, elegantly

CASE STUDY

Redefining goal setting at Outcome

UI/UX Design

Branding

User research & testing

Transform the way your team achieves results with Outcome's intuitive goal-setting platform. Where clarity meets progress, helping teams stay aligned and motivated on what matters most.

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CASE STUDY

Introducing Zapier’s Canvas builder

UI/UX Design

Branding

User research & testing

Build powerful automations at a glance with Zapier's visually stunning Canvas builder. Connect your apps effortlessly and watch your workflows come to life through an experience designed for everyone.

Get access

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CASE STUDY

Relationship-led networking at Hifive

UI/UX Design

Branding

User research & testing

Redefining professional connections through meaningful conversations, not just contacts. Hifive unlocks relationship-led growth by turning authentic networking into your most powerful business advantage.

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CASE STUDY

Launching Indeed Central for franchises

UI/UX Design

Branding

User research & testing

Empower your franchise hiring with Indeed Central's game-changing dashboard. Streamline recruitment across all locations while gaining the insights you need to build exceptional teams.

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Past samples

Experience

Focal Plane

Co-founder, UX Consultant

2024 - Present

Serving as a fractional product design partner for B2B and B2C SaaS companies, providing strategic design leadership and hands-on execution.

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Lead comprehensive redesigns for early-stage startups, establishing cohesive design systems that scale with their growth

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Conduct in-depth user research sessions uncovering key insights that drive product strategy and improve market fit

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Develop strategic product roadmaps aligning business objectives with user needs

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Implement streamlined design processes that reduce time-to-market while maintaining quality

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Partner with founders and product teams to identify opportunities and solve complex design challenges

Hifive

Head of Design

2022 - 2024

Led product design strategy for a platform helping startup founders leverage warm introductions from their networks.

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Drove product-market fit through extensive user research, rapid prototyping, and iterative testing with startup founders

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Designed and developed a Chrome extension that increased successful warm introductions by 42% for early users

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Spearheaded complete company rebrand, creating a cohesive visual identity that resonated with the startup ecosystem

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Built and maintained a comprehensive design system that accelerated development cycles and ensured consistency

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Created responsive web application experience optimizing for both desktop and mobile user journeys

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Developed marketing website using Webflow, improving conversion rates and clearly communicating product value

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Mentored junior designers, fostering their growth while establishing design processes and critique frameworks

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Collaborated closely with founders to translate business objectives into intuitive user experiences

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Conducted user interviews with 50+ startup founders to identify networking pain points and validate solutions

Harmonic Labs

Senior Product Designer

2021-2022

Led design initiatives for the startup discovery engine used by top-tier venture capital firms.

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Spearheaded the branding and UX design of a networking web app in the Web3 space

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Mentored junior designers, implementing structured feedback processes and guidance

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Collaborated closely with engineering and product teams to ensure high-fidelity implementation of designs

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Created design guidelines and component library that streamlined development workflow and maintained brand consistency

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Contributed to the evolution of Harmonic's core platform experience, enhancing investor sourcing capabilities

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Designed intuitive interfaces for complex data visualization and filtering that simplified the startup discovery process

Zapier

Senior Product Designer

2019-2021

Evolved key experiences of Zapier's workflow automation platform used by millions worldwide.

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Led discovery and design initiatives for Teams & Companies features, enhancing collaboration for multi-user accounts

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Designed and launched Zapier's 'Draft and Publishing' system, significantly improving Zap uptime and reducing user anxiety around workflow stability

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Spearheaded comprehensive research effort identifying core editor pain points, directly informing product roadmap priorities

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Created Zapier's Canvas Builder, a visual interface for building, documenting, and sharing automated workflows that increased user comprehension by 47%

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Established continuous user discovery practice through regular interviews and feedback collection, ensuring design decisions were grounded in user needs

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Led weekly team rituals focused on analyzing user behavior patterns, creating shared understanding of user motivations and pain points

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Improved critical user journeys including Zap organization, task usage monitoring, and error handling experiences

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Collaborated with design team to implement structured critique processes and enhanced cross-functional collaboration

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Contributed to scaling and managing Zapier's design system, ensuring consistency across the growing product suite

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Led design and research workshops that fostered innovation and user-centered thinking across departments

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Participated in interviewing and hiring initiatives as the design organization expanded

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Worked closely with product and engineering leadership to define roadmap priorities during company reorganization

Indeed

UX/UI Designer

2017-2019

Designed innovative solutions within the Indeed Incubator department, rapidly validating new products for job seekers and employers.

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Collaborated with 2-3 cross-functional teams per quarter to conceptualize, prototype, and validate new product opportunities

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Led design efforts for franchise hiring solutions that maintained brand consistency, directly contributing to the acquisition of Indeed Central

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Created a review collection system that helped businesses gather over 300,000 employee reviews, improving talent branding and ratings by 24%

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Conducted extensive user research including interviews, usability testing, and feedback analysis to validate product concepts

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Mentored junior designers, providing guidance on research methodologies and interaction design principles

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Developed data-informed design solutions that measurably improved employer-candidate matching quality

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Designed experiences that simplified the hiring process while increasing conversion of qualified candidates

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Collaborated with product managers and engineers to define MVP requirements and feature prioritization

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Created rapid prototypes to test hypotheses and gather user feedback early in the development process

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Presented design concepts and research findings to stakeholders, securing buy-in for innovative approaches

Let's build something

Getting started is easy. Book a free 30-minute strategy session to see how I can help you deliver value and gain confidence in your product journey.

Book a call with me

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